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About Us


We are urban, authentic, and real. We celebrate city life and free spirits. We dream and we dream big. The world is our stage that we take with an open mind and a black canvas.

We feel and we base everything we do on how it feels to us! We create clothing we love to wear ourselves. Clothing that makes us feel good. Our collections reflect who we are, and our goal is to inspire anyone to be who they want to be.

Fashion is following trends. We dare to challenge that. In a world that is rapidly changing, and is calling for sustainability, we answer with clothing that is timeless, seasonless, ageless and genderless.

Streetwear has the ability to be recognizable across borders and languages. It's not about clothing. It's about the stories we live and tell. We are fueled by passion and progression, driven by people pushing innovation, supporting the scene, and taking risks. Feel free to wear the real streetwear outfits.

hoodloom the brand

#TheFiveDots is a parallelism coming from “quincunx theory”, the four dots on the outside represents the four walls, and the dot on the inside represents the human who is seeking one day his freedom. This is a common tattoo among prisoners usually on the outer surface of the hand, between the thumb and the index finger. This tattoo is a reminder to themselves of how important freedom is in everyday life.

“Better to die fighting for freedom than be a prisoner all the days of your life”

The Five Dots